Home health care SEO worked in a single thread, from your Maps listing to your ads
We are an advertising and website agency for home health care, home care and in-home care agencies. Our home health care SEO sets your agency name, your towns and counties and your intake line down in identical words across the Maps listing, the agency site and every ad, so a household searching your service area meets one agency and not three look-alikes.
Anything said about the agency's services or hours is the owner's sentence. Our part is the spool: where the agency turns up, what each town page announces, and which rings and form notes came in through which door.
Each plan is paid for a single month and may be dropped on any day you choose. No startup fee exists, and the ad platforms charge click spend to your own card.
The monthly plans, worked in a hoop
- Silver$1,495/mo
- Gold$2,495/mo
- Platinum$3,495/mo
- One platform$895/mo
Each row is one plan. The platform bills ad spend itself, so it never appears among these figures.
The cloth
Change the shade of the thread halfway along and the back of the hoop gives it away
A sampler is worked from one length of thread. Switch shades midway and the eye finds the join, and so does the underside of the linen. An agency online reads the same way. The Maps listing names one set of towns, the website names another, an old directory carries a stale phone line, and an ad opens on a page about some other service line. Side by side, the mismatches read like several agencies sharing one name.
Our home health care SEO starts by pinning all of it to one table and finding every join. Then pages, listing and ad copy are reworked until agency name, towns served and phone line read as one. Our search work in detail takes the pieces one at a time.
The owner's list of service lines and towns is the pattern under the needle, and a sentence the owner has not written never goes up.
Four strands the thread passes through
- Maps
A listing cut to the whole territory
Your Google Business Profile is edited so its towns, service lines and phone line agree with your pages, because an agency that travels to homes draws from a territory and never a single dot.
- Pages
Town pages and service-line pages
Each town or county named, and each service line listed, receives a page of its own, saying what the owner approved and nothing beyond.
- Ads
Ads sewn to the same places
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are aimed at your own towns and service lines, and every ad opens onto its own matching page.
- Reviews
Reply drafts tied off in your wording
Requests for public reviews and drafted replies carry the agency name and your phrasing. Every reply waits for you, and every client detail stays outside.
Two kinds of needlework, each billed by the month
- Pages and Maps
Organic Growth
Organic Growth is patient needlework. Month after month, landing pages are added for the towns and services an agency names, a Google Business Profile is edited to echo them, and the website is arranged so people and AI assistants can both follow it.
The first stitch is $495 a month The starter search plan is described on the pricing page in its own panel; ring or write, and we can talk it through.
Walk through a month of search workLay the four search plans out together
- Google, Bing, Meta
Paid Ads
Paid Ads is the second needle. We set up campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) for the territory an agency names; the owner approves every ad ahead of launch, and each platform's own limits on care-related advertising are read first.
The first stitch is $895 a month Looking after one ad platform comes to this each month, while the platform bills the click spend to you on its own.
See how ad management runsLay the three ad plans out together
Where a household meets the thread, and what we match there
| Doorway | Seam we inspect | Stays in the owner's hand |
|---|---|---|
| A search results page | Page title and snippet spell the agency name and towns exactly as every other place does | Which towns and service lines get named |
| Google Maps | Listing categories, service area and phone line agree with the website | The hours and which service lines go on the listing |
| The agency website | Each page names its town or service line once, in the listing's own words | Every sentence a visitor reads |
| A paid ad | Ad text, keyword list and landing page all name the same place | Ad wording, spend limit and the card the account bills |
| A review reply | The reply carries the agency name and its usual sign-off and no client detail | Whether a reply goes out at all |
Three notions that leave a seam gaping
Heard at the sewing tableOne long list of towns on the Maps listing covers the whole service area.
What the cloth showsA list on a listing tells a search engine where you travel. It does not hand a household in a particular town a page about that town. A page per town, matched to the listing, does the second job.
Heard at the sewing tableA newly built website mends the old listings by itself.
What the cloth showsDirectory entries, the Maps listing and old ad text stay as they were until somebody goes back over them. We list the mismatches in the first month so they can be fixed one by one.
Heard at the sewing tableA ringing phone shows the marketing is working evenly.
What the cloth showsCalls arrive from several doorways at once. A monthly report sets rings and form notes against each page and each ad, naming the thread that carried them; the months ahead are not predicted by it.
The hem of our job
We sell placement, writing and counting. We do not provide, arrange or recommend care, and no client information comes to us. When a page mentions the agency's services, hours or approvals, the lines are the owner's, handed to us and signed off before the page is published.
Paid ads live on platforms that each hold care-related wording to their own limits, so every ad lands in your inbox first and runs only after you say go. For the money side, see the monthly plans, or read how the two services divide.
What owners ask before a first conversation
Does a single-office agency fit, or only a group?
Where do the monthly plans start?
Whose name sits on each ad account?
What does a household see on one of the pages?
Does anything about my clients pass through your hands?
Name a weekday for the CEO to phone
The contact page lets you select a day and half-hour, and Ross Cohen, the CEO, will telephone the number you left. Short on time? A few written lines through the form work too.
Which towns and services come first?
Name the services the agency offers, the towns and counties it covers and the local groups that mention it. Keep clients out of your note: no names, no addresses and no details of anyone's situation.
Let us pull the first stitch together
Tell the CEO which weekday and hour suit you and he phones then, or leave a note in the form whenever you have a minute. Our first move is the same either way: your Maps listing, your website and your ads spread across one table to find the loose thread.
The little house in thread is only a drawing.